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Our Markets
Four markets. One accountable partner.
BorderNex takes international brands into Thailand, Vietnam, the Philippines and the UAE. In Thailand and Vietnam our own teams run the work. In the Philippines and the UAE we lead the engagement and deliver through partners we have qualified. In every market you have one named lead and one plan.
Where we work
Two operating markets. Two partner-supported markets.
Thailand is our primary market and operating hub; Vietnam is run by our own team as well. The Philippines and the UAE are served through established local partners, contracted in your name and managed by BorderNex. We say which is which on every page.
- Operating market: BorderNex's own team on the ground
- Partner-supported market: BorderNex leads, qualified partners deliver
How we choose a first market
The right first market is the one you can win and learn from.
Most brands should not enter four markets at once. We recommend one, prove the model there, then extend. The recommendation comes out of the Discover stage and rests on four questions.
- Where does your category already sell?Demand signals, competitor presence and price corridors by channel, from the indicators we publish and the shelf and marketplace audits we run.
- How long is the regulatory path?Registration and import licensing for your product class differ by market and often set the launch date.
- Which operating model fits your stage?An operating market gives you our own team from day one; a partner-supported market suits brands extending from a market that already runs.
- What can the first market teach the second?Thailand is usually the proving ground for the region; Dubai for the Gulf. A model tested there travels well.
Tell us the product. We will tell you the market.
A 30-minute conversation and a short brief are enough for an honest first view of where to start, what the first ninety days involve and what they cost.