Solution 05 · E-commerce & Digital Growth
Build Your Digital Presence. Grow Your Market.
Marketplaces and social commerce are the fastest route to the first sale in Thailand, Vietnam and the Philippines, and a growing one in the UAE. BorderNex plans your online entry, coordinates store setup and localised listings, runs the campaigns and keeps orders, stock and reporting in order.
The opportunity
Markets where online is a primary channel.
Published indicators for three of the markets we work in. Figures are forecasts or reported values from the named sources; BorderNex does not publish results from client accounts.
What this solution covers
From channel decision to repeat orders.
Nine services that take a brand from no online presence to stores that are listed, localised, promoted and operated to a monthly plan. BorderNex coordinates; the stores, accounts and customer data remain yours.
E-commerce market-entry strategy
Which markets and channels to open first, the pricing architecture across marketplaces and retail, and a twelve-month sales plan.
Marketplace planning
Shopee, Lazada and TikTok Shop assessed for your category: fees, promotion mechanics, mall and official-store requirements and the sequence to open them.
Store setup coordination
Seller registration, documentation, brand authorisation, store design and payment and shipping settings, coordinated with the platforms and your local entity or partner.
Product listing & localisation
Titles, attributes, descriptions and visuals written for local search and buyer expectations, with compliant claims and unit, size and ingredient formats.
Digital campaigns
Platform advertising, vouchers, flash sales and mega-campaign days planned to a budget and a target cost per order.
Social commerce
Shoppable content, livestream selling and creator affiliate links that drive traffic into the stores rather than away from them.
Conversion optimisation
Listing quality, pricing and bundle tests, review management and chat response standards, reviewed against store analytics.
Order-operation coordination
Daily coordination with your fulfilment partner on stock, order processing, delivery exceptions and returns, so service levels hold during campaigns.
Sales analytics & reporting
Weekly performance by store and product, monthly review with decisions on what to scale, fix or stop, and a quarterly view of the channel mix.
Listing & localisation
A listing is a shop window, a search result and a compliance document.
Buyers in Thailand and Vietnam search in their own language and judge a product by its first image, its price per unit and its reviews. Platforms, meanwhile, check claims and categories. We write listings that satisfy all three, and keep them updated as campaigns change.
- Local-language titles and attributes mapped to platform search
- Main image, gallery and video assets sized for each platform
- Claims, certifications and labelling wording checked for the category
- Bundles, variants and voucher mechanics set up to lift order value
How it works
Assess, set up, launch, optimise.
Online entry moves quickly once the channel decision is made. The four stages below usually run inside one quarter for a first market, with the optimisation stage continuing as a monthly service.
Assess
Category, competitor and pricing review across marketplaces; channel and market sequence; sales plan and budget.
You receive: channel plan, pricing architecture, sales planSet up
Store registration and design, product localisation, payment and shipping configuration, fulfilment partner coordination.
You receive: live stores, localised listings, operating setupLaunch
Opening campaign with platform promotions, creators and livestream, with daily monitoring of orders and service levels.
You receive: launch report, first-month performanceOptimise
Weekly performance review, listing and pricing tests, campaign calendar for platform mega-days and new channel additions.
You receive: weekly note, monthly review, quarterly channel view
Behind the storefront
Campaigns sell. Operations keep the rating.
A marketplace store lives or dies on handling time, cancellation rate and review score. BorderNex coordinates daily with your fulfilment and logistics partner so stock is positioned before a campaign, orders ship on time and returns are handled inside platform rules. We do not hold or own your inventory; we make sure the people who do are working to the same plan as the campaign.
Good to know
Questions brands ask before selling online
Do we need a local company to open marketplace stores?
Requirements differ by platform and market. Some allow cross-border stores; official or mall stores usually require a local entity or an authorised local partner. We set out the options for your case and coordinate the setup; BorderNex does not act as the seller of record.
Who owns the stores and the customer data?
You do. Stores are registered in your name or your appointed local partner's name, advertising accounts are yours, and all access credentials are handed over. BorderNex operates within those accounts under the Service Agreement.
Which marketplace should we open first?
It depends on category, price point and market. We compare the platforms on fees, traffic in your category, promotion mechanics and setup requirements, and recommend a sequence rather than opening everything at once.
How is BorderNex paid?
A service fee for strategy, setup coordination and ongoing operation, agreed per stage or as a monthly retainer. Platform fees, advertising and fulfilment costs are paid by you at cost; we do not take a margin on your sales.
Related
Works alongside
Ready to open your first store in a new market?
Tell us your product range, current channels and the market you have in mind. We come back with a channel recommendation, setup requirements and what the first quarter would cost.