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Solution 02 · Branding, Marketing & PR

Build Recognition.Create Demand.Accelerate Growth.

Integrated marketing and brand localisation for Thailand, Vietnam, the Philippines and the UAE. BorderNex positions your brand for the local buyer, plans the campaign calendar, coordinates creative, media and PR, and reports what each channel contributed to sales.

Plan Your Brand Launch How we work
BrandCreativeMediaPR
Campaign still of a skincare range styled for a Southeast Asian launch Fashion campaign review on laptop and phone

What this solution covers

Three disciplines, run as one plan.

A brand that is recognised in Bangkok or Ho Chi Minh City was positioned before it was promoted. We work in that order: define how the brand should be understood locally, build the marketing plan around it, then produce and run the campaigns that carry it to market.

01

Brand foundation

What the brand stands for in this market, and how that is expressed in language, claims and visual codes.

  • Brand positioningLocal category map, target consumer, price-tier perception and the proposition that separates you from incumbents.
  • Market localisationNaming checks, claim wording that passes local advertising rules, packaging and visual adaptation, tone of voice in Thai or Vietnamese.
  • Marketing strategyChannel roles, audience priorities, budget phasing and the twelve-month calendar aligned to retail and marketplace seasons.

02

Campaigns & channels

Creative and media that are produced for the market, not translated into it.

  • Creative campaignsConcept, key visuals, video and copy adapted per channel, produced with local creative and production partners.
  • Social mediaPlatform plan, content calendar, community management and moderation in the local language.
  • Digital advertisingPaid social, search and marketplace advertising, planned to a target cost per result and reviewed weekly.

03

Launch & performance

The moments that create demand, and the measurement that shows whether they did.

  • PR coordinationMedia and press relations, launch events and trade coverage, coordinated with local PR specialists.
  • Product-launch campaignsIntegrated launch plan across retail, marketplace, creators and media, sequenced to stock availability.
  • Performance monitoringOne reporting view across channels: reach, engagement, traffic, conversion and cost, with decisions attached.
Localised beauty campaign visuals prepared for the Thai market
Localisation, not translation

Why localisation comes first

A brand built abroad has to be re-explained locally.

The proposition that works at home often lands differently in Southeast Asia or the Gulf. Ingredients carry different associations, price tiers sit in different places, and advertising rules for cosmetics, food and health products differ by country. We check each of these before a campaign is briefed.

  • Claims and wording reviewed against local advertising and labelling rules
  • Visual identity adapted for local retail and marketplace formats
  • Brand story, tone and key messages written natively, not translated
  • Price positioning tested against the local competitive set

How a campaign is built

Position, plan, produce, perform.

Every campaign follows the same four movements, whether it is a market launch or a seasonal push. Each ends with something you can review and approve before spend is committed.

  1. Position

    Brand audit, local competitive review and consumer input to fix positioning and messaging for the market.

    You receive: brand positioning paper, message house

  2. Plan

    Marketing strategy, channel mix, budget phasing and the campaign calendar linked to launch and trade dates.

    You receive: marketing plan, media plan, calendar

  3. Produce

    Creative concepts, key visuals, video and copy produced with local partners and approved by you before release.

    You receive: approved creative assets, channel versions

  4. Perform

    Campaigns launched, optimised weekly and reported against the targets set in the plan.

    You receive: weekly performance note, monthly review
WeeklyPerformance note

Spend, results and the changes made, in one page.

MonthlyReview call

What to scale, fix or stop, agreed with your team.

QuarterlyBrand check

Positioning, share of voice and creative refresh needs.

Where campaigns run

Marketing that connects to the channels that sell.

Brand marketing works harder when it is planned together with the creator, marketplace and retail activity it feeds. These three solutions are usually planned on the same calendar.

Content studio with microphones set up for a creator recordingCreator-led contentInfluencer & KOL marketing Product content reviewed on laptop and phone screensMarketplace & social commerceE-commerce campaigns Modern retail store with branded shelvingIn-store activationRetail & trade marketing

Good to know

Questions brands ask before they brief us

Do you replace our agency at home?

No. Your global brand team and agency keep ownership of the brand. BorderNex localises and executes in market, within the guidelines you set, and reports back in a format your head office can use.

Who produces the creative?

Concepts and briefs come from BorderNex; production is carried out with local creative, photography, video and PR specialists we coordinate on your behalf. You approve every asset before release, and all files are handed over to you.

Can we start with a single launch campaign?

Yes. Many brands begin with a product-launch campaign in Thailand or Vietnam and move to an always-on plan once the first results are in.

How is marketing spend handled?

Media budgets are agreed in advance and spent in your name or in accounts you control. BorderNex charges a service fee set out in the Service Agreement; we do not take undisclosed commissions on media or production.

Related

Often planned together

CreatorsInfluencer & KOL Marketing Digital salesE-commerce & Digital Growth IndustryBeauty & Personal Care

Ready to be understood in a new market?

Send us your brand guidelines and the market you have in mind. We come back with a view on positioning, the first campaign and what it would take to run it.

Plan Your Brand Launch