01Project overview
A mid-sized skincare brand with strong home-market sales wants a first Southeast Asian market. BorderNex scopes Thailand as the entry point and runs the launch end to end from Bangkok.
02Business challenge
No local entity, no importer of record, no distributor relationships, and product claims that need Thai FDA notification before any listing can go live.
03Services delivered
- Market entry strategy: competitor read-out, pricing corridor, channel priorities, ninety-day plan.
- Distributor development: shortlist, qualification and commercial terms with an importer-distributor.
- Retail & e-commerce: marketplace store setup, convenience-chain listing preparation, launch promotions.
- KOL & influencer: creator seeding and livestream commerce around launch week.
- Local operations: registration coordination, 3PL onboarding, weekly reporting.
04Verified outcomes
Left intentionally empty on a conceptual page. On an approved story this section lists only client-confirmed outcomes with the period and metric definition.